Bluebella. A curated collection for Victorias Secret. The Bluebella story. Bluebella was founded in 2005 by Emily Bendell with a simple vision in mind: to create luxurious lingerie that celebrates personal style, inclusivity and strength. Stunning and entirely statement-making., each style from this British brand serves to remind women that every day is a beautiful bra day. It is sensuality redefined. Shop the collection.Emily Bendell. Meet Emily. Founder and CEO Emily Bendell became a journalist after studying at Oxford, but she always loved lingerie. While working for a news publisher, she bagan selling independent lingerie brands on Londons High Street and spotted a gap in the market of luxurious, fashion-forward and accessible styles. With that, the seed of her brand was born. Much like Emily, the Bluebella woman is fierce, strong and eloquent. She believes that the journey to self-love is paved with beautiful lingerie. Shop the collection.
