For Love and Lemons for Victorias Secret. Shop the collection.The For Love and Lemons Story. It all started with a lemonade stand in Jackson, Wyoming. For Love and Lemons founders Laura Hall and Gillian Rose Kern met when they were both 11 years old, and as little girls do, created a fantasy world for themselves that paved the way for what has become one of fashions most dreamy, romantic, recognizable brands. Lemonade has since given way to vibrant lingerie and clothing collections, yet Laura and Gillian still stand by the same basic principles: Confidence, Femininity and Individuality.The For Love and Lemons Story. It all started with a lemonade stand in Jackson, Wyoming. For Love and Lemons founders Laura Hall and Gillian Rose Kern met when they were both 11 years old, and as little girls do, created a fantasy world for themselves that paved the way for what has become one of fashions most dreamy, romantic, recognizable brands. Lemonade has since given way to vibrant lingerie and clothing collections, yet Laura and Gillian still stand by the same basic principles: Confidence, Femininity and Individuality.Shop the collection.